In this episode, we meet Sofi Franzén, the CEO behind Eventyr Nine Yards. Sofi started Eventyr when she was only 23 years old, leading it to become the biggest event company in the Nordics. In 2022, they grew by 160%, reaching a revenue of €23M. She was also awarded "CEO of the Year" in 2018.  Listen in to hear more about:  Why the willingness to change is crucial for success What to do in crisis: Lessons learned from COVID when Eventyr's services became illegal overnight Building a strong team culture Motivating the team with team bonuses  Using mergers as a strategy for expansion Revenue Journal is powered by Upsales. We bring you the latest strategies, insights and stories on how to grow B2B revenue. Learn more: ⁠⁠⁠⁠Revenue Journal⁠⁠⁠⁠Grow revenue faster: ⁠⁠⁠⁠Upsales⁠⁠⁠⁠Join: ⁠⁠⁠⁠The Executive Network⁠⁠⁠⁠Stay up-to-date: ⁠⁠⁠⁠Subscribe to all content⁠⁠⁠⁠Connect with: ⁠⁠⁠⁠Daniel Wikberg Chapters [00:01:04]: Founding Eventyr & Early Challenges [00:02:56]: Evolving from Ski Trips to Event Planning [00:04:44]: Strategic Event Planning Approach [00:07:32]: Adapting to COVID-19 Challenges [00:09:24]: Navigating Through the Pandemic [00:12:18]: Team Approach to Sales Success [00:14:39]: Merger and Expansion Strategy [00:17:29]: Merging Company Cultures [00:19:30]: Leadership Evolution & Insights