Meet the CEOs
10. Erik Martinson - Building Svea Solar from 0 to 2 billion SEK in 10 years
June 18, 2024
We're joined by Erik Martinson, co-founder and CINO of Svea Solar, one of the fastest-growing companies in Europe.
In this episode, we meet Erik Martinson, co-founder and CINO of Svea Solar. Erik started the company in 2014 together with Björn Lind. Today, Svea Solar is one of the fastest-growing companies in Europe and Sweden’s leading solar energy company, growing to 2 billion SEK in revenue in only ten years. 

In the Revenue Journal Ranking 2024, Svea Solar is acknowledged as one of the fastest-growing B2B companies over 100MSEK in Sweden. With 66,50% growth in 2022, 
Svea Solar ranks 20th out of 112 companies. 

Read more about the Revenue Journal Ranking 2024 here: ⁠https://www.upsales.com/revenue-journal/swedens-fastest-growing-b2b-companies-over-100msek-2024/


Listen to hear more about: 
1 / Rapid Growth and Revenue Milestones: Explore Svea Solar’s impressive journey from 0 to 2 billion SEK in revenue within a decade.
 2 / Transition from Bootstrapping to External Investment: Understand how Svea Solar shifted from self-funding to raising external capital to fuel its expansion.
3 / Importance of Customer-Centric Offerings and Service: Learn about Svea Solar’s innovative approach to providing comprehensive solar solutions tailored to customer needs.
4 / Strategies for Cost Efficiency and Market Expansion: Gain insights into the methods Svea Solar uses to maintain efficiency while scaling across Europe.
5 / The Role of Team Culture and Employee Engagement: Discover how Svea Solar fosters a culture of innovation and efficiency to drive growth and retain talent.


Photo: Svea Solar

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Chapters: 

00:00:00 Introduction to Erik Martinson and Svea Solar

00:00:51 Early Challenges and Initial Growth

00:02:55 Transition to External Investment and Expansion

00:04:44 Customer-Centric Approach and Market Leadership

00:07:52 Sales Strategies and International Expansion

00:12:00 Team Culture and Future Plans

00:17:40 Reflections and Lessons Learned

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