In this episode of 'Meet the CEOs, we're joined by JR Butler, CEO and founder of Shift Group. Shift Group transforms elite athletes and military veterans into elite Sales Professionals. JR shares his insights on effective recruiting based on characteristics & leadership. Revenue Journal is powered by Upsales. We bring you the latest strategies, insights and stories on how to grow B2B revenue. Learn more: ⁠⁠⁠⁠⁠Revenue Journal⁠⁠⁠⁠⁠ Grow revenue faster: ⁠⁠⁠⁠⁠Upsales⁠⁠⁠⁠⁠ Join: ⁠⁠⁠⁠⁠The Executive Network⁠⁠⁠⁠⁠ Stay up-to-date: ⁠⁠⁠⁠⁠Subscribe to all content⁠⁠⁠⁠⁠ Connect with: ⁠⁠⁠⁠⁠Daniel Wikberg (0:00) Introduction and Background of Guests(0:18) Jr. Butler's Career Path and Impact at Terminomic(0:50) Overview of Shift Group and Its Mission(1:16) Shift Group's Curriculum and Candidate Training Process(1:55) Inspiration Behind Starting Shift Group(4:02) Challenges and Pivots in the Early Stages of Shift Group(5:23) Strategic Shift to Focus on Well-Funded, Early Stage Companies(6:00) Leveraging Networks in the Venture Community(7:22) Choosing a Bootstrap Approach for Shift Group(8:55) Attributes Making Athletes and Veterans Effective in Sales(11:20) Unique Qualities of Athletes and Veterans in Sales(12:10) Challenges in Hiring Experienced Athletes and Veterans(14:32) Testing Candidates' Humility and Adaptability(15:26) Shift Group's Sales Introduction Crash Course(16:28) Managing High Growth and Performance at Turbotronic(18:13) Key Insights in Hiring and Training Salespeople(21:17) Common Mistakes in Coaching Sales Teams(24:24) Potential Changes if Someone New Took Over Shift Group(25:49) Future Growth Opportunities and Challenges for Shift Group