05. Stefan Ytterborn, CAKE - From a local B2C offering to an international B2B expansion
In this episode of 'Meet the CEOs, we're joined by Stefan Ytterborn, CEO and founder of CAKE Bikes.
With a base in Stockholm, Sweden, CAKE is currently expanding internationally and has a presence in countries such as the US, China, Japan, South Korea, Mexico and countries all across Europe.
In this episode, we’re going to cover CAKE's rapid growth journey and how they manage to close multi-million euro deals in some of the world’s biggest markets.
Tune in to hear what Stefan Ytterborn has to share about the following key topics:
Innovation Meets Sustainability: Discover how Cake's focus on sustainability and innovative design accelerates its success.
Rapid Global Expansion: Learn strategies for entering international markets like the US, China, and Mexico.
B2B Strategy: Cake integrates software solutions for fleet management, enhancing its value proposition in the B2B electric vehicle market.
Strategic Partnerships and Relationships: Explore the importance and impact of building strong partnerships.
Challenges of Rapid Growth: Hurdles faced during rapid expansion.
Photo: Tobias Lundkvist
Revenue Journal is powered by Upsales. We bring you the latest strategies, insights and stories on how to grow B2B revenue.
Learn more: Revenue Journal
Grow revenue faster: Upsales
Join: The Executive Network
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Connect with: Daniel Wikberg
(00:00) Introduction to Cake's Business Model and Sales Strategy
(01:21) Genesis of Cake and its Mission
(02:53) Cake's Business Growth and Market Expansion
(04:44) B2B Strategies and Sustainability Goals
(07:16) Product Line Expansion and Software Development
(10:37) Market Entry and Contract Signing Strategies
(12:19) Partnership Strategies and Global Expansion
(13:32) Outreach and Brand Visibility in Global Markets
(16:06) Fundraising Challenges and Strategic Deals in New Markets
(17:31) Licensing and Royalty Strategies in Product Development
(23:49) Alignment with Government Green Initiatives
(28:11) Future IPO Considerations and Strategic Alignment
(29:19) Management Perspectives on Potential Company Takeover
(30:17) Closing Remarks and Future Outlook
In this episode of 'Meet the CEOs, we're joined by Stefan Ytterborn, CEO and founder of CAKE Bikes.
With a base in Stockholm, Sweden, CAKE is currently expanding internationally and has a presence in countries such as the US, China, Japan, South Korea, Mexico and countries all across Europe.
In this episode, we’re going to cover CAKE's rapid growth journey and how they manage to close multi-million euro deals in some of the world’s biggest markets.
Tune in to hear what Stefan Ytterborn has to share about the following key topics:
- Innovation Meets Sustainability: Discover how Cake's focus on sustainability and innovative design accelerates its success.
- Rapid Global Expansion: Learn strategies for entering international markets like the US, China, and Mexico.
- B2B Strategy: Cake integrates software solutions for fleet management, enhancing its value proposition in the B2B electric vehicle market.
- Strategic Partnerships and Relationships: Explore the importance and impact of building strong partnerships.
- Challenges of Rapid Growth: Hurdles faced during rapid expansion.
Photo: Tobias Lundkvist
Revenue Journal is powered by Upsales. We bring you the latest strategies, insights and stories on how to grow B2B revenue.
Learn more: Revenue Journal
Grow revenue faster: Upsales
Join: The Executive Network
Stay up-to-date: Subscribe to all content
Connect with: Daniel Wikberg
(00:00) Introduction to Cake's Business Model and Sales Strategy
(01:21) Genesis of Cake and its Mission
(02:53) Cake's Business Growth and Market Expansion
(04:44) B2B Strategies and Sustainability Goals
(07:16) Product Line Expansion and Software Development
(10:37) Market Entry and Contract Signing Strategies
(12:19) Partnership Strategies and Global Expansion
(13:32) Outreach and Brand Visibility in Global Markets
(16:06) Fundraising Challenges and Strategic Deals in New Markets
(17:31) Licensing and Royalty Strategies in Product Development
(23:49) Alignment with Government Green Initiatives
(28:11) Future IPO Considerations and Strategic Alignment
(29:19) Management Perspectives on Potential Company Takeover
(30:17) Closing Remarks and Future Outlook
